Home Business Marketing Tools

There are a number of home business marketing tools you will need when starting a home business on the Internet. Fortunately there are many home business marketing tools that are free to use to get you started. However there are a few essential tools for home based business that do cost money but are absolutely key tools for your business.

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Contact Management Software

In any Internet based or Network Marketing business, when you start dealing with hundreds, even thousands of customers, prospects and downline members, post-it notes and homemade excel spreadsheets just don't cut it anymore.

Oprius is a professional contact management system that stores all your customer/prospects contact info in one place...allows you to setup appointments...take notes on all your calls...and send out individual or group emails. I find this works very nicely for what I need.

It stores all emails sent and received from/to a contact under the contact details so you can track your communication with them. If If you receive a phone call and no message, you can do a look up by phone number.

Another really useful feature is that it enables you to send and receive emails from mutliple email accounts from one place e.g gmail or your own isp email!

It also has an auto responder and calendar. This programme is cheaper even than other auto responders and it does pretty much everything.

If your budget does not allow for this yet, try using Outlook or Outlook Express in the mean time and later you can interface the two programs.

You can also access a free trial of Oprius following my link - if you do this I will provide you with some help to set it up - Just fill in the form on the contact me page.

Tip! If you sign up to Oprius, you will also get an email account. Make sure that your user name is therefore something that you would like to use as your email address! e.g mine is andreabeadle@opriusmail.com (although I choose to use my gmail account.) and Auto Responders

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Auto Responders

Setting up an Email Autoresponder is an essential step in organising your online business. Find out more about Email Autoresponder Software and why it is critical to any online home business.

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Internet Marketing Keyword Tools

Keyword research is essential whether you are marketing your business online or developing niche websites, blogs or other internet content.

Find out about some of the best free and paid for Internet Marketing Keyword Tools.

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Online Home Business Blog

An online home business blog is fast becoming an important tool in the online marketer's portfolio.

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Website Development

For more information on website development, see my dedicated page on Owning your own Website.

Site Build It (SBI) is one of the most popular and respected companies in internet marketing and is a superb marketing tool for any business whether online or a physical business. They also offer a lot of marketing tools with their product that you won't get with other similar programs.

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Postcard Marketing

One of the key challenges in marketing these days is to actually get your message read by your potential customers. In the days of junk email spam filters prevent many emails from being received and even if they do get through to your target inbox the chance of them being read is becoming slimmer daily.

Postcards and greetings cards are fast becoming the perfect follow up and referral tool. Not only do they get opened and read, they make the recipient feel valued and remind them of the benefits of doing business with you.

I recently had a comment from a prospective customer "Thank you so much for wonderful follow-up to my purchase of the renegade system. Follow-up is something one does not see too often so it is all the more welcome for that."

Never underestimate the power of follow up! Take a look at this Free Report that shows you 7 ways to grow any business fast using this fantastic resource.

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Home Business Marketing Tools - Social Networking

There are a number of home business marketing tools that are free to use which can help you to find customers and clients online. Social marketing is becoming a huge area of marketing and shouldn't be ignored.

Facebook

Twitter

Linked In

You Tube

My Space

...to name but a few.

You can find out why using social networking sites is a good way to market your business online by watching these free videos about using twitter to get the idea.

This page on Social Network Marketing might also help

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