Starting a Greeting Card Business
Starting a greeting card business is a very attractive proposition for a home business opportunity. The greetings card industry is a mutli billion dollar industry due largely to the fact that cards have such high profit margins. In many cases it is as high as 60% so it is no wonder that even the large supermarkets are muscling in on the action. Many are even devoting whole aisles to greetings cards so it is clear to me that there must be a profit to be made.
Email greetings cards are very popular, particularly with those who are very environmentally aware, however, nothing replaces the personal touch of receiving a physical greetings card through the mail. Whats more, in the current online environment, many e-greetings cards are unopened or ignored due to the fact that they can be associated with harmful computer viruses!
There are also many new online greetings card companies springing up all over the place offering to send your greetings cards through the mail for you and they charge a fortune for the priveledge!
No doubt you have also come across one of the many people making greetings cards as part of a home based business and selling greetings cards to
their friends and family?
Facts About Greetings Cards
The UK greeting card industry is one of the most successful greetings card industries in the world worth over £1.3 billion annually.
The average number of greeting cards sent in the UK is estimated at 55 per person per year!
85% of all cards are bought by women!
Greeting cards are stocked in more types of outlet than any other product with one in six retailers stocking greeting cards.
No other country has such a tradition of card sending and it is an important part of our culture.
Greetings card making is also the number one craft hobby in the UK
The US market is huge, partially due to the scale of the population compared to the UK and sends approximately 7 billion greetings cards each year.
The average person in the US sends more than 30 cards per year.
And that is just the UK and the US so imagine the size of the global market!
So now we have established that there is money to be made in the greetings card industry, how do you start your own greetings card business?
How to Start a Greeting Card Business
There are a number of options available to you and it will depend on what you like doing and how ambitious you are as to where you might start. But before I ask you to answer some questions, dont alter your aspirations because you dont think you have the necessary business skills to succeed. I can provide you with free training that relates to any kind of business so think big if that is what you really desire!
These are just a few questions to get you thinking about what it is you are looking for in your greetings card business. there are many different possibilities and you will need to match them to what you actually want to achieve from starting a greetings card business.
Hopefully now you have a better idea of what you are looking for.
A Few Possibilities:
1. Make your own handmade greetings cards to sell at craft fairs, schools, local groups and workplaces. This will be fairly time intensive and you will only be able to reap the rewards according to the number of cards you can make but is ideal to turn a hobby into something that can make you a little additional income.
2.If you enjoy photography, painting or drawing why not Freelance and sell your design work to greeting card companies? After all, someone has to design all of those cards so why not you?
3.Set up your own greetings card business and create, publish and sell your very own line of greetings cards. Now you may never quite compete with Hallmark
or American Greeting but, particularly in the UK, there are many successful small greeting card businesses so it can be done.
Send Out Cards
Become a distributor for one of the worlds fastest growing greeting card businesses. If you are looking to build a successful home business as opposed to being interested in the artistic aspect of the business, this is a readymade greeting card business that I predict will be huge over the next few years.
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